SEO Lund

Search engine optimization is the most profitable digital strategy for businesses thinking of being successful in the long term. Although you can get quick results with other paid forms of advertising such as Google advertising and Facebook advertising, in the long run it is much more costly than working with search optimization.

By hiring Webstr's SEO consultants, our clients have seen an increase in their turnover through improved search optimization. At Webstr, the customer is always in focus and our consultants do everything they can to help you achieve good results with your digital marketing. Want to know more about what a search engine consultant does?

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Search engine optimization

Webstr's SEO Specialists begin the work of search engine optimization with a comprehensive analysis that includes keyword analysis, market analysis, competitive analysis and search engine analysis. This aims to gather as much data as possible about your website and business before we move on to the next step. The analysis also continues during the contract period in order to continually find new opportunities for improvement.

After an SEO analysis, all new data is processed, including keywords, search volumes and traffic potential. This data is sorted according to business relevance and landing pages. The analysis is one of the most important steps in the work with search engine optimization (SEO).

Read more about SEO analysis here: SEO Analysis

The next step after SEO analysis is to implement the data on the website, called On Page SEO. On Page SEO is dependent on data from the SEO analysis. The keywords are already sorted according to which subpages they should belong to.

Read more about On Page SEO here: On Page SEO

As an example, if we have an e-commerce that sells clothes with the address coolastekladbutiken.se, there is a separate URL for men's clothes, coolastekladbutiken.se/herrkläder. There, all keywords associated with menswear must be included in that group category. We choose the search term "men's clothing" as the keyword. Then the keyword must be included in the SEO title, meta description, H tags such as H1, H2, H3 as well as in the body text and preferably also in alt tags for images used on the page.

Technical SEO is an important part of the work to optimize a website. This involves fixing things like broken links and 404 error codes, as well as handling heavy javascript files and high-resolution media that can slow down the site. This affects the user experience and can thus affect the website's ranking in the search engines.

Read more on Technical SEO here: Technical SEO

To increase the website's ranking in search engines, it is important to work with both On-page SEO and Off-page SEO. On-page SEO is about optimizing the content and techniques of the website, while off-page SEO is about getting links from other websites to your website. This signals to the search engines that the site is popular and valuable. Search engines use various factors to identify the strength of a website. In addition to On-page SEO, it is important to get links to the website from other websites. This shows that the site is popular and valuable, which can increase the site's ranking in search results.

Here you can read more about link strategy: link strategy

The price of search engine optimization can differ greatly depending on the industry. A small business in a small town may need less investment compared to a website competing with big players in a highly competitive industry. It also depends on whether you want to increase your ranking quickly with larger packages. The faster you get results with your search engine optimization, the faster you reach a good return on investment (ROI). Therefore, it is always best to contact us for a free consultation. We will review your conditions and give you a fair price for the work. So the answer to the price question can be answered with two questions:

1. How much are your competitors investing in search engine optimization?
2. How quickly do you want to see results?

The price for SEO optimization includes keyword analysis, market analysis and competition analysis. We carefully review your website to identify development opportunities in terms of relevant keywords. If you use WordPress, we offer to implement this on your website completely free of charge. It is important to us that our customers have full control over what happens on their websites. Therefore, we also install tags to measure conversions (when a visitor fills in a form or buys something from you as a customer). Here, too, we offer this as part of our SEO optimization at no extra cost.

If you as a customer have already connected to the measurement tools that Google offers for free, such as Google Analytics or Google Search Console then you need to invite us as administrators. If you haven't already linked your website using these tools, we'll help do it for you, at no extra charge. We at Webstr web agency are keen that everything happens quickly and smoothly at the start.

As soon as we have a signed agreement, we will start the work. We expect the SEO Analysis to be ready within 2 weeks, sometimes even faster.

The work with keyword optimization is long-term, but after a couple of months you can already see improvements in ranking positions. Full results (ranking position between 1-5) can take 6-12 months, depending on the industry and the scope of the chosen keyword optimization package.

To ensure that the work with keyword optimization goes in the right direction, we offer reports that show the development. Follow-up also takes place via physical meetings, video meetings or telephone.

At Sweden's Best SEO Agency, transparency and results are the most important. We are a web agency that always goes the extra step to deliver good results to our customers. No matter what the size of the package is that the customer chooses.

Our head office is located in Kungsbacka, but we provide our services to the whole of Sweden due to our digital capacity. We previously or currently have customers in many different cities around the country.